Why is a Google Business Profile Listing Critical to your Business?

Google is the world’s largest search engine

It’s no secret that Google is the world’s largest search engine, but do we understand by just how much? As of 2024, Google controls 92% of the global search engine market share. It is estimated that 1.7 billion people use Google every day, assuming that the average person searches Google four times a day. A staggering 8.5 billion searches occur daily on Google. That is roughly 99,000 searches per second! To put into perspective, Google’s runner up, Bing, only controls 3.31% of the global search engine market share with merely 100 million daily users. That’s nothing to sneeze at, of course, but where is your business faced with more opportunity? Google, of course.  

Creating a Google Business Profile (GBP) is a must for any business big or small. It literally puts your business on the map for the world to see. When making the decision to get serious about starting your business, a GBP should be one of, if not, the first step. The very best part? It’s FREE.  

You may be asking yourself, “Ok, how do I get started?”. It’s simple.

How to claim your free GBP

Visit Google Support – Create a Business Profile on Google 

Here are the basics:

1.  Sign in to Google or create a Google acount.
2. Create a Profile – Enter the name of your Business.  You may see your business already exists in the suggested businesses list as you type.
3. Select your Business Category.
4. Choose whether you have a physical  Location customer can visit.
5. Set a Service Area for your business.
6. Enter your contact information:  business phone number and website.
7. VERIFY your listing.

Claiming and verifying your free Google Business Profile is your first step on the path to better visibility, reviews, search ranking, and better business.

Need help setting up your GBP?  Our team is here to help.

The GBP claim & verify process is pretty straight forward.  In most cases, you can manage the process on your own.  If you don’t have time and would like us to handle this step for you, we can absolutely assist.

What happens when you run into issues claiming your Google Business Profile?  At times, you may find duplicate listings or listings that you cannot claim because they are owned by someone else.  There are any number of odd issues that you may not know how to handle.  Give our team a call.  We can help.